Having just returned from New York, we were fortunate to be able to check out the latest Jeff Koons retrospective at the Whitney. And yes it was an eye opener, and I'm not just talking about the artworks.
Actually to be quite honest, his body of work wasn't half as inspiring as what we feel is his true artistry: the ability to skilfully dance along the fine lines between branding, merchandising, and art. Oh how elegant and beautiful is he dances... often with the stars (Lady Gaga!)
This week, the man who attempted to trademark balloon animals, announced the upcoming Koons x H&M collaboration. Another example of great art licensing / merchandising at work.
Regardless of your critique of him as an artist, you gotta hand it to him as being one of the most influential branding mastermind of our generation.