Content is king. Make that non-linear content is king. Adweek recently posted an article around "5 Great Shows you can't see on Linear TV"
We can't be more excited about this new trend - which may have been kicked off by Netflix's Emmy Winning programming. Because this opens up to a vast # of channel opportunities and freedom for independent filmmakers to tell their stories.
And how can brands leverage non-linear programming? By smart (not strategic, there's a difference) alignment with stories that enhance a brand's DNA is one way to go, and even getting artists to tell a brands story from a unique perspective is a way to go.
Here's to hoping for deeper #BrandsMeetArt collaborations coming out of this phenomenon.