Absolut is no stranger to artist-collaborations from its creative advertising to limited edition bottle packaging.
So it's not wonder that they've ventured into a hot trend of today: branded entertainment. This time they've reached beyond partnering with an artist, in this case famed graphic novelist Rafael Grampá, but into the socialsphere through crowdsourcing of Facebook users for its #NextFrame project to come up with the storyline for the animated short "Dark Noir".
Watch this unique #BrandsMeetArt collaboration in the making:
And watch "Dark Noir" here: